The Brookhill Steeplechase - Ad Campaign

Ad 1: "The bloodlines. The lineage. The grooming. And the horses are impressive too."
Ad 2: "It's just like The Horse Whisperer. Only everyone is screaming and a little tipsy."
Two ads from a series of six to promote the annual day-long steeplechase. The campaign used tongue-in-cheek humor to gently poke fun at the admittedly upscale nature of some of the patrons and their stereotypical, old-money mannerisms. All in good fun, the campaign received quite a bit of attention, and was tied into separate video and radio ads as well as brochures and a website.