RTCI - B to B Service Ads

Headline: "In e-commerce, as in life, it's hard to get anyuwhere unless you know where you're going."
Ad shown from series designed for e-commerce consulting company. Another ad in the series shows a chalkboard with the equation: "RTCI=EC2 (squared)" and the headline, "It takes a little bit of genius to find the best e-commerce solutions."